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For agents · How agent platforms charge

What a referral fee takes, next to $49.

Checked October 2026PitchToList is not affiliated with any company listed.

Over 12 listings a year: $42,000 to Zillow Preferred. Here, $588, and every commission whole.

Dashed: reported by others, not published by the company. No fill: set per lead. Your numbers, not a valuation.

The terms, side by side.

Pick up to two platforms and read the terms next to ours, with the fee on the listing you set above.Pick one platform and read the terms next to ours, with the fee on the listing you set above.

PitchToList$490.6% of $8,750, when you submit
$3,50040% of $8,750, at closing
$2,62530% of $8,750, at closing
What agents pay
PitchToList: No referral fee. $49 per submitted pitch, first pitch free. No subscription.
Zillow Preferred: 40% of the agent's commission on seller connections. Buyer connections 15% to 40%, by ZIP code and price.
UpNest: 30% of the commission, before the broker split, for sellers and buyers.
When it is paid
PitchToList: When you submit a pitch. Accepting an invitation is free.
Zillow Preferred: At closing (success fee).
UpNest: At closing, due within 10 business days.
Commitments
PitchToList: No exclusivity. Keep your brokerage. Nothing owed at closing.
Zillow Preferred: Invite-only program with performance standards. Follow Up Boss subscription required. The fee applies to up to 2 transactions with the connection within 2 years.
UpNest: Referral agreement. The 30% also applies to other transactions with the same client within 24 months.
How leads are shared
PitchToList: Up to 5 verified agents invited by rotation; access cannot be bought. The seller compares written pitches and shortlists up to 3. If the seller never opens your pitch, your fee comes back on its own. It comes back if the seller never opens your pitch within 7 days of final selection, cancels the home before final selection opens, or the home turns out to be fake or a duplicate.
Zillow Preferred: Agents with stronger performance get a larger share of connections in their market.
UpNest: Matched on availability, local expertise, experience, reviews and past transactions. Invited agents submit a written offer to the seller; response and win rate affect ranking.

* Realtor.com ReadyConnect Concierge: Reported as 40% on seller leads received on or after November 11, 2024 (buyer leads 28% to 40%, leases 20%) in a brokerage support article. Realtor.com does not publish the percentage on its own page. Source for Realtor.com ReadyConnect Concierge (opens in a new tab)

† Clever Real Estate: A portion of gross commission set per lead in the "Lead Receipt", which may have minimums. Partner agents also pre-agree to a 1.5% listing fee ($3,000 minimum) for Clever sellers. Source for Clever Real Estate (opens in a new tab)

The terms of each platform come from the page named under the picker. The PitchToList column comes from our pricing.

Based on publicly available information as of October 2026. Terms change, check each company.

PitchToList is not affiliated with any company listed.

Compare agent platforms and referral fees | PitchToList