Legal

Privacy Policy

Version 2026-11-01.1. Effective November 1, 2026. All legal documents

PitchToList is built so agents learn who a seller is only when the seller decides. This policy explains what we collect, how we use it, who sees it and when, and your rights.

The short version

We collect what we need to run PitchToList. Agents never see a seller's street address, photos or name unless the seller shortlists them, and never see a seller's phone or email unless the seller shares them or chooses that agent. We do not sell personal data, do not share it for targeted advertising, and use no advertising or analytics cookies. You can see, download, correct and delete your data.

1. Who we are

PitchToList LLC, a Virginia limited liability company (mailing address: 8401 Maryland Dr Ste S, Richmond, VA 23294) operates PitchToList and is the controller of the personal data described here. Privacy questions and requests: legal@pitchtolist.com.

This policy covers the website, emails and texts of the Service. It does not cover what an agent or brokerage does with information a seller gives them directly; their own privacy notices apply to that.

2. What we collect

Sellers

Account: email address, name, mobile number, and the date you confirmed each.
Your home: street address, unit, city, ZIP, area or neighborhood, property type, beds, baths, size, condition notes, timeline, optional photos, optional notes for agents and an optional private price expectation.
Verification: the result of our check of your name against county land records, which are public records.
Activity: your shortlist, messages, choices, pass reasons, follow-up answers, ratings, reports and the outcome you tell us.

Agents

Account and profile: name, email, mobile number, password (stored only as a one-way hash), headshot, brokerage and, if you add them, its office phone and website, license state and license number, legal name as licensed, service area, full or part time, team.
Verification: what we found with the licensing board of your license state (name on license, status, expiration, any public disciplinary record) and who checked it; the closed sales you report, the proof you give or that our team looks up from public sources (an MLS report, a link to your Zillow or Homes.com agent profile, or a broker letter) and our check of each sale against MLS or public records.
Your standing (which bar you clear), worked out from your checked sales.
Activity: invitations, acceptances, declines and their optional reasons, pitches and commitments, reliability events, strikes, feedback, messages and reports.
Billing: credit history, pack purchases, per-pitch charges, and from Stripe a customer reference, whether a card is saved, payment status, receipt links and dispute status. Stripe handles your card details; we never see or store your full card number.

Agents our team contacts

When a home is in an area with too few agents on PitchToList, our team may call or email local agents to invite them to join. We find them through public sources such as brokerage websites, and we log each contact: the agent's name, brokerage, the phone number or email we used, the date, the outcome and short notes. Only our team sees this log. It is not linked to any agent account and is never used to decide who is invited. If someone uses the link in one of those emails to stop them, we keep that email address on a do-not-email list so we never send it another one.

Everyone

Phone verification and texts: your mobile number, the codes we send (stored only as a one-way hash), delivery status, and your consent to receive texts with its date and time.
Legal records: which versions of our terms and policies you accepted, consents to texts and to saved-card charges, and when, with the IP address and browser type at that moment.
Usage and device data: IP address, browser and device type, pages requested, the time of each request and error logs, kept by our hosting providers and in our security logs; sign-in history and active sessions.
Cookies and similar technology: only the strictly necessary ones listed in the Cookie Notice.
Messages you send our support team, and waitlist sign-ups.

We do not knowingly collect sensitive data such as race, religion, health, sexual orientation, citizenship, biometric or precise geolocation data, and we ask you not to include it in notes, pitches or messages.

3. How we use it

To run the Service: post homes, invite agents, deliver pitches, open final selection, unlock details on a shortlist, and carry messages.
To verify people: check seller ownership against county records, check each agent's license and brokerage with the licensing board of their state, check each sale that counts against MLS or public records, confirm emails and phone numbers, and keep agents from posting fake homes.
To find agents for a home in an area with too few agents on the Service: call or email local agents, keep a log of each contact, and honor requests to stop.
To bill agents, give credits back automatically, handle refunds and disputes, and keep tax and accounting records.
To send service emails and texts: sign-in links, verification codes, listing and pitch notices, follow-ups, receipts and notices of changes.
To keep the Service safe and fair: prevent fraud and abuse, enforce our terms and the off-platform contact rule, handle reports, run rate limits, and keep an audit log of sensitive actions.
To meet legal duties and to establish, exercise or defend legal claims, including keeping records of what you accepted and consented to.
To improve the Service using aggregated or de-identified information.

We do not use personal data for targeted advertising, and we do not sell it.

When	What an agent can see
Before you shortlist them	The area or neighborhood, property type, beds, baths, size, condition notes, timeline and your notes after names, addresses, phone numbers, emails and links are removed. Never your street address, photos or name.
After you shortlist them (up to 3)	Also your street address, photos and name. We record each unlock.
If you share your phone in a message	That one agent sees your phone in the message thread.
When you choose them	Your phone and email, released to that one agent. The other shortlisted agents are told you went another way and get nothing more.

Your private price expectation is never shown to any agent. Agents who receive your details must keep them confidential and use them only to talk with you about listing your home (Agent Terms, section 19).

Agents never see other agents' pitches, names, brokerages or photos. An agent who is not shortlisted may get private feedback that says how many pitches the home received and where each of their own commitments placed among them, never another agent's identity or numbers.

Sellers see each pitch as it arrives, on a card labeled with a letter (Agent A onward), with verified license details and reported sales counts but no agent name, brokerage or photo. Once no pitch is outstanding on the home, that is, once all 5 pitches are in, or the home has stopped collecting pitches (the 72 hours after go-live for inviting agents ended, the seller stopped inviting, or no eligible agent was left) and no invited agent is still within their time to answer or their 24 hours to write, the seller sees the name, brokerage and photo of every agent who pitched, shortlisted or not. After shortlisting an agent, the seller can also open that agent's full pitch, which includes their license number and, if the agent added it, their brokerage's office phone or website.

We share personal data only as described here:

With other users, as section 4 and the Service describe.
With service providers (processors) that act only on our instructions, under contracts that limit their use of the data, listed below.
With authorities when the law requires it, or when we believe in good faith that disclosure is needed to protect someone's safety, investigate fraud, or respond to a valid legal request. We may report conduct that appears to violate real estate or fair housing rules to the appropriate regulator.
With a buyer or successor if we are involved in a merger, acquisition or sale of assets, subject to this policy.
With anyone else only with your consent.

Provider	What they do for us	Data involved
Stripe	Payments, saved cards, receipts, refunds and disputes for agents	Agent name, email, payment details, purchase amounts
Resend	Sending email	Email address, the email content
Railway	Hosting the application and database	All data stored by the Service
Cloudflare	Domain, network security, content delivery and file storage for photos and documents	IP address, request data, uploaded files
Twilio	Sending texts: verification codes (Twilio Verify) and account notice texts, such as a seller's "pitches ready to compare" text (Twilio Programmable Messaging)	Mobile number, the text content, delivery status
Google (Google Maps Platform, Places API)	Suggesting street addresses as you type in a street address field (posting or editing a home, and the address box on the home and seller pages), when address suggestions are turned on	The street address text you type, sent as you type from the fourth character, a random session token, and the suggestion you pick

When address suggestions are turned on, what you type into a street address field is sent from our server to Google (Google Maps Platform, Places API), which suggests matching addresses as our service provider. Your browser does not contact Google, and we do not send your name, email, IP address or account details with it or store the suggestions. City, county and ZIP code suggestions, including an agent's service area, come from our own copy of public Census data and are not sent to anyone.

6. No sale, no targeted advertising

We do not sell personal data, and we do not share or process it for targeted advertising or cross-context behavioral advertising, as those terms are defined in the Virginia Consumer Data Protection Act (VCDPA), the California Consumer Privacy Act and similar state laws. We do not use advertising pixels, ad networks or data brokers, and we do not give lenders, advertisers or lead buyers any user's data.

Because we do not sell or share for advertising, there is nothing to opt out of; we still treat a Global Privacy Control signal as a request to opt out.

Text messages

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except the SMS provider that delivers our messages. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. See the SMS Terms.

Message frequency varies. Msg and data rates may apply. Reply STOP to opt out, HELP for help.

7. Cookies

We use only strictly necessary cookies (to keep you signed in and, during the preview, to remember the access code), and the browser storage the pitch form uses to save a draft on your own device. No advertising, analytics or cross-site tracking cookies. The Cookie Notice lists each one.

8. How long we keep it

Data	How long
Seller account, homes, photos, notes and messages	While the account is open. When you delete it, your name, email, phone, addresses, photos, private notes and price, and the text of your messages are removed at once; a placeholder row stays so agents' credit and pitch records add up.
Agent account, profile, pitches and reliability records	While the account is open, then up to 7 years after it closes for billing, dispute and audit records. The license number is kept after deletion so a removed agent cannot rejoin.
License checks, closed sales and proof	While the account is open and up to 7 years after, as the record of verification. Uploaded proof files (MLS reports and broker letters) are deleted 7 years after we receive them, or sooner when the account is deleted.
Payment and credit records	7 years, for tax and accounting.
Acceptance and consent records (terms, texts, saved cards)	While the account exists and 7 years after, as evidence of consent. These records are kept even after a seller deletes their account.
Email and text logs	Up to 2 years; removed for a seller who deletes their account.
Sign-in links and texted codes	They expire within minutes and are deleted when an account is deleted.
Security and audit logs	Up to 7 years for actions such as unlocking an address or removing an agent; hosting request logs for up to 30 days.
Recruiting call log (agents our team contacted)	Kept with the record of the home the contact was about.
Do-not-email list (people who stopped our recruiting emails)	For as long as we send recruiting emails, so the request keeps being honored.
Waitlist sign-ups	Until we open in your area or you ask us to remove you.

We may keep data longer if the law requires it or while it is needed for an open dispute, investigation or legal claim, and we may keep de-identified or aggregated data that no longer identifies anyone.

9. Security

We protect data with encryption in transit (HTTPS), hashed passwords and codes, signed session cookies, access controls and audit logs for operators, rate limits, and providers with strong security programs. No system is perfectly secure. If a breach affects your personal data, we will notify you and regulators as the law requires.

10. Your rights and choices

Wherever you live, and as required by the Virginia Consumer Data Protection Act (VCDPA) and similar state laws, you may:

confirm whether we process your personal data and get access to it;
correct inaccurate personal data;
delete personal data you gave us or we hold about you;
get a portable copy of the data you gave us;
opt out of the sale of personal data, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects (we do none of these, but you may still ask); and
not be discriminated against for using these rights.

How to use them

Sellers can change their name and phone, download their data and delete their account from the account page.
Agents can update their profile and delete their account from account settings.
Anyone can email legal@pitchtolist.com from the email on their account. An authorized agent may make a request for you with your signed permission; we may ask you to confirm your identity first.

We answer within 45 days. If we need more time (up to 45 more days) we will tell you why within the first 45. Requests are free up to twice a year. Some data we must keep, such as payment records and consent records, and we will tell you what we kept and why.

Appeals

If we decline your request, you may appeal by replying to our answer or writing to legal@pitchtolist.com with "Privacy appeal" in the subject within 60 days. We will respond in writing within 60 days and explain our decision. If we deny the appeal, you can contact your state's attorney general to submit a complaint (in Virginia, the Virginia Office of the Attorney General).

Automated decisions

Choosing which eligible agents are invited to a home is automated. It uses only each agent's license state, service area, property preferences, availability, reliability record on PitchToList, who recently competed with whom, and the agent's closed sales checked against MLS or public records (to apply the published bars), never payment, brokerage or any personal characteristic. Agents can see their own reliability record and can contact us to question an entry. Sellers are not profiled.

11. Children

PitchToList is for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child gave us personal data, write to legal@pitchtolist.com and we will delete it.

12. Where data is processed

The Service is for people in the United States, and data is processed in the United States.

13. Changes to this policy

We will post any change here with a new version and date. If a change is material, we will tell you by email and on the Service before it takes effect, and ask signed-in users to accept the new version. We will not use personal data in a materially different way than this policy describes without your consent.

14. Contact

Questions about privacy: legal@pitchtolist.com. Help with your account: support@pitchtolist.com.

By mail: PitchToList LLC, 8401 Maryland Dr Ste S, Richmond, VA 23294.